for independent beauty professionals
Websites + Digital Marketing
for Beauty Salons & Wellness Businesses
Hi I’m Carly!
I design high-converting websites, optimise Google Business Profiles and provide a platform to promote holistically focussed beauty and wellness professionals who are ready to grow their client base and boost visibility — all without the tech overwhelm.
here's how we can help...
Attract searching clients, Improve your website & promote you + your business
Stand out from the rest + Showcase your Expertise on Skin Wellness Collective
Custom Designed Websites +
For Beauty Salons & Wellness Businesses
Hi! I’m Carly, the owner of Black Cat Website Design Studio and creator of Skin Wellness Collective.
With a passion for helping small businesses shine online (especially the ones who’d rather do literally anything else than deal with tech!), I design websites that not only look beautiful but actually work — attracting the right clients, telling your story, and building your online presence in a way that feels effortless.
Through my work in the beauty and wellness space, I saw a gap — not just in how beauty and skin businesses were marketed, but in how they were valued.
Many of the clinics doing the most meaningful, nurturing, and client-focused work weren’t the ones showing up in search results or featured on big directories. Why? Because they weren’t willing to play the algorithm game or market in a way that felt misaligned.
As someone who deeply believes in slowing down, conscious business, and natural-first treatments, I wanted to build a platform for independently owned clinics that work holistically — from the inside out.
Where they could stand out without getting lost among big chains. That’s why I launched Skin Wellness Collective — a curated directory built to support local beauty professionals, boost SEO, and help more people discover the incredible treatments happening just around the corner.
I’m all about blending creativity with strategy, keeping things human, and empowering business owners to feel confident online — without having to become a tech expert.
I look forward to talking with you about your beauty & skin treatment business
Carly
Google Business Profiles
Your Google Business Profile is one of the most powerful tools to attract local clients — but most clinic owners don’t realise its full potential. Whether you’re just getting started or your profile needs a refresh, we’re here to help you show up clearly, confidently, and in alignment with your values.
We offer setup, optimisation, and guidance to ensure your clinic is visible in local searches, building trust with potential clients, and encourages more bookings and reviews — without the stress of trying to figure it out alone.
From choosing the best categories and keywords to writing compelling descriptions, encouraging reviews and more, we make it easy for local clients to find and trust your business online.
We are all about blending creativity with strategy, keeping things human, and empowering business owners to feel confident online — without having to become a tech expert.
Directory for Beauty Salons & Skin Clinics
Who take a holistic approach
I created Skin Wellness Collective because I saw a gap — not just in how beauty and skin businesses were marketed, but in how they were valued.
Many of the clinics doing the most meaningful, nurturing, and client-focused work weren’t the ones showing up in search results or featured on big directories. Why? Because they weren’t willing to play the algorithm game or market in a way that felt misaligned.
They were working from intuition, not trends.
From integrity, not hustle.
From a deep belief that beauty should feel healing, not pressured.
As someone who deeply believes in slowing down, conscious business, and natural-first treatments, I wanted to build a platform for independently owned clinics that work holistically — from the inside out.
This directory isn’t for everyone.
It’s for the women running a business that’s grounded in values, care, and connection.
It’s for you if you want to be found online, without compromising who you are.
You don’t need to be louder.
You just need to be in the right place.
Welcome to the Collective.
— Carly Mangan
Founder, Skin Wellness Collective
Have an online presence you can be proud of
You deserve to be found
Website, Google Business Profile & Branding Enquiry
Simply fill out the form and we will be in contact within 24 hours.
Or feel free to phone or email, as per below...
Looking for ways to improve your online presence?
Download our freebie 'The Digital Glo Up to Boost your Online Presence' pdf
In this guide you will learn…
How to optimise your website for local SEO and attract nearby clients
Create valuable content that positions you as an industry expert
Innovative ways to use emerging technologies on your website
Strategies for building connections locally to expand your reach
Tips for leveraging online reviews to boost credibility and trust
And much more!